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Is your Press Release Ready for Submission? Things to Check For |
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Written by Elisa Whealer
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Saturday, 14 November 2009 10:35 |
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Your press release has been written. Ready to submit it? Sometimes in your eagerness to get it over it, you might feel that it is good to submit.
by ElisaWhealer
Your press release has been written. Ready to submit it? Sometimes in your eagerness to get it over it, you might feel that it is good to submit.
You check it one more time, as if it has not gone through the process several times already. What are you actually looking for? How do you judge whether the release now in your hands, is worthy for submission?
Your concern is very justified. Like taking an exams which will decide whether you pass or fail that subject, you would put all your best to score high. Same with the media, they look for superior content for their news material. Therefore, your story would have higher chances to be selected if it meets their standards.
Having the goal to have your story be appealing and desirable to the media could be daunting. You want to do all the right things but when will you ever be sure that you have done them all? How can you be so sure that you are really ready to submit your press release now?
Important Things to Check Before You Submit Your Release
Is the subject of your release, the most important information you want to be delivered? You may have many things going on in your business that are more newsworthy than the one you are currently writing.
Since the main purpose of your press release is to have it converted to news by the media, it is therefore imperative that you must choose the best features of your company. In this manner, your story will have more sparkle and can magnetize the press to write about it.
Be alert of all the details and facts. Without these important ingredients, you cannot deliver a completely wholesome story. Press people have a keen eye on details and completeness of any article.
Organized, straight to the point and precise press release will be more inviting to read than one with many rambling words, that are pointless and do not give more value to your story. Bear in mind the seasoned journalists who will be scrutinizing your writing. They have no time to spare, they want to get to the core the shortest way, not through long series of unnecessary train of words.
Be concise and succinct in your writing. Do not be tempted to use superfluous words that can annoy your readers instead of getting their interest fixed to your press release. As in any other types of writing, it is more inviting to read when words describe clearly what is meant to be said. Do not beat around the bush by redundant words.
Required format must be fulfilled. Each website has their own structure and they want you to follow what is required. Be cautious that you would not miss any item needed before you send it.
Take your time and polish your story to its final version. Double check, triple check, check how times until you have covered everything.
You are writing this press release to bring your company to your targeted audience locally and globally through the news reporting of your story. So it better be appealing, exciting, complete, accurate for the media to take notice and accept it as newsworthy.
Just remember, your press release will reflect your company's image and perception, so put some care and attention when composing and submitting material for your marketing efforts. Quality input yields quality results.
About the Author:
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