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Is Fair Trade Coffee Just A Marketing Ploy? |
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Written by Ali Bautista
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Saturday, 05 December 2009 09:11 |
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The idea of fair trade coffee and other products is a great concept. No one wants to believe that we are consuming products that other people have had to endure abuse or unfair working conditions just to bring consumables to our tables.
by AliBautista
The idea of fair trade coffee and other products is a great concept. No one wants to believe that we are consuming products that other people have had to endure abuse or unfair working conditions just to bring consumables to our tables.
The Fair trade Commission is a dedicated group of people who have set the standards for creating fair trade products. One of the most important aspects of their requirements is good working conditions with fair pay for labor. You can't be abusive to your employees and still be approved by the commission.
However, despite the good that the Fair Trade Commission has done with products like fair trade coffee, there are those that believe this is nothing more than a marketing technique designed to disguise higher prices. When people feel guilty about their potential purchase, they tend to move onto a more expensive product rather than deal with the guilt. Social awareness is high on the list of motivations these days.
Since people generally want to be involved in the betterment of the world it is a simple choice to support coffee that has been said to be produced under the safe and respectable guarantees.
We all know that our environment, and many of the world's people have been harshly abused for decades and centuries. We know that when we purchase the marketed goods that are made by workers in developing countries we are supporting their own autonomy. Believing in the good of the sale and knowing are said to be two different things.
There is no marketing technique. The Fair Trade Commission has been in place long before the general public ever heard of it, working hard to ensure that workers in the fields had access to water, shade, and reasonable pay. They've been in the trenches helping teach sustainable farming methods and creating environmentally sound farms right alongside the farmers that are paying good wages. Fair trade coffee is one of the many products you can buy today with the health of workers protected under the commission.
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